Facebook is used by billions of people globally and has changed over the last few years from just being a social media site to a potential marketplace. Facebook video advertising is a game-changer in helping businesses and brands reach their target audience through intuitive video content. With Facebook ads reach your audience and promote the business for higher lead conversion. With tough competition, engaging the audience in a unique style becomes crucial.
The Facebook video ads create higher engagement with the SEO-optimized video content. Instead of procrastinating, it is time to start creating video ads for Facebook to grab the attention of the customers and boost organic traffic. A significant percentage of marketers agree that video ads have helped in landing more traffic and customers as compared to non-video ads.
How Does Video Ads on Facebook Help?
The Facebook video ads maximize the reach to create higher engagement with the audience and allow expansion of business reach. It is one of the best and cost-effective advertising strategies and works better than simply photos and text. The video content attracts more audiences as it builds trust and better connections. The video ads are ranked higher by search engines like Google increasing the overall visibility and, hence boosting conversion. A video gives a glimpse of the service or product more convincingly.
With Facebook and its billions of monthly users, there is a higher chance of reaching the ads target, clicks, and sales with the Facebook video ads.
How to Set-up Facebook Video Ads
Here are some methods to set up the FB video ads.
1. Choose a Video Making App and Template
The first step to creating professional-grade and highly engaging video ads for Facebook is picking the right video editor. The benefit of an online video maker or editor is the ease of creating videos without technical expertise. Once you have chosen an appropriate video maker, pick a template for a Facebook ad. You do have the option of making the video from scratch but choosing a customizable template makes it easier.
The video templates are customizable for colors, text, effects, and background music. Most of the video-making apps have an exclusive category of templates for video ads for Facebook. The in-built templates are designed with the most suitable dimension required by Facebook.
2. Add the Content
After the template is chosen for creating the Facebook video ad, make sure to use the right content for making the video. Most of the templates support the drag and drop of the content like images or video clips to the template. There are different ways to transform the visuals into an attractive and engaging video:
- Create a slideshow by adding images and text to create a simple, informative video.
- Add multiple videos and photos to create a carousel-type video ad.
- Create a video along with a photo of products to increase sales.
- An informative storytelling Facebook ad even attracts a generous number of people.
Choosing the format is quite crucial depending on the purpose of the advertisement. If you want to just give a sneak peek and brew the curiosity of the audience, opt for a short snippet-style video. If it is a brand video for a new product, keep it short but show important features or information through video clips or images. However, if you want to draw the attention of the customer and aim at boosting sales through DIY information or a story, a long-form video ad template is the best. In most cases, until it is interesting content, keep the video ads not exceeding 30 seconds.
The visuals for creating the Facebook video ads can be a combination of images, videos, text, or simply either of them. No matter what the content is, make sure that the advertisement is portrayed in the right manner to attract a larger audience.
3. Optimize SEO for the Text
Video ads are attractive and garner attention from people but SEO optimized words help in increasing the visibility on search engines. The ads without words explaining what the service or product is about will reduce sales and lead conversion. After arranging the visuals like text and video, make sure to add suitable text.
For example, if you are planning to create a video ad for a summer sale, make sure to mention it with SEO-optimized text. Create a sense of urgency to ensure a high click rate and eventual sales or conversion. If the ad is for launching a new product, mention a few exciting features to the ad and optimize it for SEO. Mix the visuals and words to create a better ad impact.
4. Set Campaign Objective and Leave a CTA
The sole purpose of creating Facebook video ads is to increase the sales and growth of the business. Before making the ad, set the campaign goal and objective. If the intention of the advertisement is the sale of a business or service, leave a CTA to direct to the shopping page or product. If the aim is to increase information and traffic, a CTA like “Know More” is more apt to redirect to the right landing page.
Setting up the Facebook Ads
The process of setting up the Ads on Facebook is quite easy and possible in just a few steps:
- Click the Create button in the top menu and Choose Adoption from the dropdown.
- Specify information on the Campaign – Name and Campaign Objective.
- The next option will require you to specify the ad information. This means how you want the ads to be delivered.
- The next time is to create the video. Instead of creating on Facebook, use an external video maker to create the ad, browse from the library and upload the content.
The video ads help in attracting the target audience and have helped multiple businesses scale up their lead generation, conversion, and sales. With billions of daily users of Facebook, optimizing the ads for the targeted audience drives traffic to the website to create higher engagement. The online video maker or video-making app consists of in-built templates for video ads specifically for Facebook. The use of the template and creating the ads by adding visuals and text does not require a learning curve. This makes it easy, quick, and cost-effective to create video ads in minutes.