One of the key features of today’s digital environment is multichannel. Ensuring an effective presence in the channels that bring potential customers into contact with us is becoming a vital task for businesses.
From time to time, while surfing the Internet, going from site to site, we notice ads and offers that there is a new app, we rush to click on the link for download a betting app and change our lives, and so on. But very few people think about the benefits that a mobile app can bring to a company.
Mobile apps are considered one of the most powerful tools for reaching your target audience from a business perspective. Almost every adult in the world has a smartphone, and that market continues to grow. That’s a pretty compelling argument for focusing on mobile technology.
In this article, we thought we’d share a list of important benefits that a mobile app can provide your business.
The main goal of any business is to make a profit. All marketing tools are supposed to help achieve that goal. A mobile app can increase a company’s sales because it serves as a means to attract and retain customers. With the help of built-in functions, such as a loyalty program and sending push notifications, it is possible to motivate users to buy goods or services exactly in this company, as well as to offer various promotions and discounts.
When a person leaves home, they can forget everything except their keys, wallet, and phone. Just imagine: the business gets into all the phones of customers, potential customers, and essentially stays in their pockets. Companies interact with customers all the time when they use their mobile devices. The scale is staggering! No other form of advertising in the history of mankind has offered such an opportunity – to be constantly in the customer’s pocket and interact with them.
Detachment From the Competition
What do most companies use today to promote their business? That’s right, flyers, radio ads, SMS marketing, websites, and social media. If we look in AppStore and GooglePlay, we can barely find a dozen business apps within a certain city and entire regions. This means that there is simply no competition in the use of mobile apps. Just imagine: a person in London goes online from his mobile device to order pizza for dinner, and Google finds a mobile app for a meal delivery service, clicks on it, installs the app on his smartphone, and places the order. Already today, Google is offering this option. If you look at the websites of meal delivery companies through a computer browser, you still have to work to get to the top of the search results. And the app allows you to get ahead of others.
But it’s not just when you’re promoting your business in the online space that you can build off your competition with a mobile app.
To get new customers, a company can offer them an interesting bonus for installing the app. This is a fresh new solution, and no one is using it yet. Everyone loves bonuses and discounts. And almost everyone has a mobile device. The app helps to launch new and interesting marketing promotions and thus differentiate itself from competitors and gain customer trust.
How do you acquire customer loyalty? The answer is simple: be helpful and needed by your customers. Loyalty programs can be used to share interesting perks with customers that they love so much, as well as to make sales and encourage repeat sales. For example, cafes can run a variety of promotions: “Every 5th cup of coffee is free,” or “Every 7th dinner is free.” Thus, to get a bonus, the client will come back to this cafe again and again, putting marks in the app about the visit, and the cafe, again and again, will make a profit and loyal customers.
People are already tired of having a lot of rewards cards in their wallets and business card holders, and loyalty programs in mobile apps are essentially replacing the rewards cards that they can no longer carry around with them.
Building Customer Trust Through Push Notifications
A mobile app with push notifications is a very powerful tool if you use it properly. We’ve already talked about how customers love discounts and bonuses, which can be communicated through push notifications – messages that come to the smartphone screen from the app.
According to statistics, push notifications are twice as likely to bring customers back to the app. Links leading to landing pages can be embedded in push notifications. Let’s say a client is going to work in the morning, picks up his phone and looks through messages, he sees a push-notification from a clothing store about a seasonal sale, clicks on the message, and goes to the app tab with an image of a beautiful dress or shoes which are on sale at a huge discount. The customer’s attention is caught, they’ve studied the information and clicked through to the company’s website or app tab, where the visual content worked. Sales conversion goes up many times over.
- By getting used to receiving some useful content, clients start to wait for it, which means that trust in the company increases.
- The geo-location function is very powerful. Just imagine, a client walks past a restaurant during their lunch break, and receives a message that there is a table open for them in that restaurant.
- Push notifications can be set up so that they only come to those users who are or will be in the selected area. By setting up the message to be sent, you need to highlight the area around the restaurant, and when people pass by, messages will appear on their smartphones with an offer to dine at the restaurant.
Today, everyone involved in business promotion in one way or another is talking about the target audience. The trick is that a mobile app accumulates only the target audience around itself. Let’s imagine a client sees an advertisement for a travel agency mobile application and is offered to install it to be informed about last-minute trips and special offers. Who will install the application? Right, those customers who are already traveling or planning to go on vacation, that is the target audience. After all, if the client does not travel and is not interested in this topic, no matter how hard you try to motivate him, he will not download and install an application travel agency.
And if a customer installs a travel agency app, it means he is interested in travel and travel. Therefore you can send push notifications and offer vacation options.
A mobile application can be used as a tool for marketing actions aimed at attracting users to the application, branding the company, attracting new customers, and forming trusting relationships with them. Today, it’s no longer enough to just come to the market and say “Buy!”, people have become more selective. Therefore, to attract customers, you need to develop a strategy to promote your business with a mobile app.
Talking about why a mobile app is necessary for successful business development, it is impossible not to mention the possibility of linking a company’s website with an app. The firm’s website can attract traffic through search engines, and by transferring users from the website to the mobile app, the company will continue to work with the potential client further, and he will not be able to leave simply by closing the browser page. That is, when a customer visits the company’s site, they can easily leave it and stop interacting with the business, but when the site moves the customer to the app, the work with the customer just begins. Such a “website + app” connection provides a double benefit to the company.
How To Do It?
- Put a popup on the site offering a bonus for installing the app.
- Put a reminder at the end of each post about installing the app.
- Set up a redirect page to install the mobile app on GooglePlay if the customer leaves the site.
- It’s important to note that just having a mobile app doesn’t solve all of your business needs, but in the right hands it can be a powerful marketing tool.